Where CDP Fits In Your Tech Stack: CDP, DMP, MDM, Data Lake, CRM and more

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Presented by

David Raab, Founder at CDP Institute

About this talk

Most large organizations today have dozens of systems that manage some type of customer data. These fall into three broad categories: source systems, assembly systems that assemble data, and systems that activate data. People see different capabilities and come away without a picture of how they all fit together. Reducing this confusion requires starting with a big picture of which systems process customer data in an organization. Only once that’s in place can you understand where the CDP fits in. In this webinar, you will learn about: *Defining Customer Data Systems *Where CDP fits in *Finding the right CDP for your organization *How to assess the gaps in your martech stack

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