Name: Find More Customers with Location-Based Marketing
Start: 2021-11-10T18:00:00Z
End: 2021-11-10T18:46:51.000Z
Location: BrightTALK
Rating: 1

Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. 

To learn more, visit www.treasuredata.com.

Bringing a new drug to market is filled with complex challenges, let alone capturing the attention of healthcare providers (HCPs). In the latest report, "The New Healthcare Provider Journey" reveals how HCPs prefer to interact with pharma companies in an increasingly digital-first world. Less than one-third believe the marketing they receive from pharma brands is personalized to them. In this segment, we will dive into the survey data, extract the insights, and explore the trends that are defining both in-person and online experiences.

You’ll discover:
- What HCPs want from pharma brand experiences
- Why providing the right products, information and services online is critical for pharma brands to remain competitive
- How digital channels are changing the way HCPs interact with pharma brands

How to exceed HCP expectations in an increasingly digital-first world

The digitization of future car shoppers has arrived sooner than expected. The way people shop for cars today is quite different from the way they used to just a few years ago. So how can you position yourself for success? Take advantage of the data you have to understand what your potential customers are like, and what technologies you need to build a connected customer experience. In this recording with industry experts, you will:
- Learn how to differentiate yourself from the crowd by taking advantage of the data you already have
- Hear automotive use cases on driving greater CX, while improving your marketing efficiency
- See examples of global OEMs connecting their data through the cloud across ecosystems to influence supply chains, product development, and customer satisfaction

How to Build a Successful Connected Automotive Experience

In part due to COVID, a more tech savvy shopper has emerged with more control, influence and choice, and both shopping and buying habits have changed. In this session, we will uncover how emerging tech and advanced analytics can help businesses meet elevated consumer expectations, grow loyalty and increase profit. 
 
You will learn: 
- Important trends in consumer purchase habits and brand loyalty 
- Emerging technologies that promise to drive the most change 
- How to become truly data-driven and better prepare for the future

Strategies and tactics to increase customer loyalty and improve profits

With an uncertain future for third party cookies, the Technology group at PMC  (Penske Media Corporation) set out to build a first party data strategy in Q3 2020. Now they have a tech stack that scales with business growth and allows PMC to collect privacy-compliant first party data from more than 300 million monthly users across all brands.

After this session, you'll be able to:
- Build a business case for your first party data strategy
- Define the ideal tech stack for your business, powered by an Enterprise CDP
- Apply aha moments and lessons learned from PMC's journey

Join Brett Goverman, Assoc. VP of Data Strategy at PMC, Matt Knapp, Director of Data at PMC and Eugene Saburi, CBO at Treasure Data for this insightful data-driven presentation.

How PMC Launched a First Party Data Strategy: Why, What and What's Next

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing amongst consumers, data has to be collected and sorted in order to extrapolate meaningful insights and improve business decisions. As technology advances with even more capabilities, companies must pivot and ensure integrations such as AI/AR and quantum computing are in place. Given all the advancements in data, technology and empowerment a new customer era has emerged.

Join Danica Konetski, Treasure Data’s Consumer Industry Principal, as she explores how digital transformation and a multitude of other disruptions are impacting the industry. You will learn:

- Top trends in consumer purchase habits and brand loyalty
- How to become truly data-driven and better prepare for these trends
- Emerging technologies and capabilities that promise to affect the most change

Connected CX: Defining the new customer era with data, technology, & empowerment

The need for unified customer profiles has driven demand for integrated Customer Data Platforms (CDPs), which simplify creation of those profiles by bundling together the many features needed to create them. On the other hand, proponents of "composable" CDPs are becoming more and more vocal, even predicting the death of traditional CDPs. But can you really build an in-house "unbundled" CDP-equivalent system with full functionality? Should you? 
 
Join David Raab, founder of the Customer Data Platform Institute, and Jim Skeffington, Technical Product Marketing Manager at Treasure Data, as they dig into the build vs. buy debate and debunk some myths around the "death" of the CDP. 

The webinar will also touch on: 
- 10 key capabilities of a traditional CDP
- Understanding your CDP requirements and existing resources
- Real-life experiences with "unbundled" CDPs

The CDP: Why Reports of Its Death Have Been Greatly Exaggerated

Savoir s'il faut acheter ou développer en interne sa propre solution logicielle fait l'objet d'un débat permanent. La question se pose plus particulièrement dans un contexte économique difficile où les temps de déploiement et les coûts ont un fort impact sur l’agilité de l’entreprise.

La corrélation entre la performance et un marketing axé sur les données s'est imposée dans la plupart des secteurs. Utiliser une Customer Data Platform devient un passage obligé car via un profil client unifié, elle permet de mieux comprendre les préférences, les comportements et les attentes clients afin de personnaliser son approche pour accroître l'engagement et la performance des campagnes.
Dans un paysage MarTech dense et en constante évolution, la question se pose : développer ou acheter ?

Dans ce webinar, Marine Desgranges, senior solution consultant, et Muriel de Boisseson, responsable du marketing southern Europe de Treasure Data, évoqueront des domaines clés que les organisations doivent prendre en considération lorsqu'elles recherchent la bonne solution, qu'il s'agisse de créer sa propre solution ou d'acheter une solution prête à l'emploi.

Acheter ou développer votre CDP : avantages et inconvénients

How can your team roll out a CDP with limited resources? We share 5 tips any team can use!

A Customer Data Platform can actually create efficiency for your team, so don’t delay a project worrying you might not be ready. Tune in and learn more with Zack Wenthe, Product Evangelist at Treasure Data.

5 Tips To Implement A CDP Even With Limited Resources

CPG companies can unlock data and discover insights to better understand their customers and power better decisions. Our panel discusses: 
-Key actions to improve decision-making processes for CX, Supply Chain, and other business process improvement
-The rise of FOMU (Fear of Messing Up) as stakes continue to raise
-The pitfalls of data blind spots and how to avoid them

Mastering the Art of Decision-Making with Connected Data and Accessible Insights

Treasure Data helps customer facing teams across many industries such as CPG, Retail, and Finserv to discover buying signals and unify individual profiles flexibly for unique, personalized customer experiences. We do this by translating millions of touch-points, eliminating complexity, and providing deep, relevant insights into customer centric use cases.

In this webinar we will help you: 
- Maximize your digital marketing campaigns and advertising for improved business ROI, Customer Lifetime Value (CLV), and customer experience
- To understand how the CPG, Retail, and Finserv industries use these customer data insights as our customers have—to rationalize supply chains and even help design new products and services

CDP for CPG, Retail and Finserv - What are the Use Cases?

As consumers become increasingly digital savvy, retailers and brands have in turn accelerated their digital migration. This migration requires a rethink of data strategy--from how to generate more first-party data to unifying data across all channels in real time, to tools and measurements needed to demonstrate ROI.

In this panel discussion, experts from Anheuser-Busch InBev, Clorox and Treasure Data will share perspectives on:

• First-party data, data enrichment, and the impact of losing third-party cookies
• Engage consumers beyond products and transactions
• Approaches to privacy compliance

Digital Migration: First party data, demonstrating ROI, and challenges of scale

Supply chain constraints are making it more difficult for retailers to get the right products to the right customers at the right time. But with an effective data management strategy, marketing and service teams can proactively engage and communicate with high-value customers when out-of-stocks and shipping delays occur.

Register for this webcast to learn how to effectively gather, organize and analyze data, even as new channels and privacy policies emerge. You’ll learn how to:

· Use loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times
· Enhance personalization capabilities both for loyalty program members and lookalike customer segments
· Integrate data from new service channels and transform it into high-value insights
· Capitalize on zero- and first-party data opportunities in preparation for a “cookie-less” future.

Using Data to Enhance the Customer Journey and Mitigate Supply Chain Challenges

La mayoría de las grandes organizaciones hoy en día usan múltiples sistemas para gestionar los distintos tipos de datos de cliente. Estos sistemas se dividen en tres grandes categorías: sistemas fuente, sistemas de ensamblaje y sistemas de activación.

Ese ecosistema de herramientas, plataformas y soluciones suele interactuar. A veces colaboran, a veces se solapan, pero rara vez generan una visión 360º de los clientes. Se hace necesario un análisis de la arquitectura de sistemas y del procesamiento de datos de cliente en una organización.

En esta presentación, usted aprenderá acerca de:
*Definición de los principales sistemas de datos de cliente.
*Donde encaja el CDP

El lugar que ocupa el CDP en tu stack tecnológico

A constant amount of data sources and new data privacy rules have reversed the dynamics of customer data. However, customer expectations are at an all-time high for having 1-1 personalised experiences in the moment they need it. Instead of collecting data without consent, brands must earn the trust in order to gain access to customers' personal data. Yet these experiences are often out of a marketer’s control. Instead, they are delivered by other departments, including product development, sales, support, and service.
Find out how sharing data across your organisation can improve your customers’ experiences and your bottom line.

This webinar explores:
- What is a CDP and how does it connect your organisation in a customer-centric approach
- Next steps to prepare for the privacy-centric future
- Choosing the right CDP for your business

Why CDP, What is a CDP and How to Choose a CDP

Eine großartige und relevante Erfahrung für Ihre Kunden und Interessenten zu schaffen, ist wegen des enormen Datenvolumens aus verschiedenen Kanälen schwieriger als je zuvor. Die Vielfalt der eingesetzten Technologien in Ihrer Martech-Landschaft kann tatsächlich gegen Sie arbeiten, indem noch mehr Datensilos entstehen, die den einheitlichen Blick auf Ihre Kunden fragmentieren. 

Bei Treasure Data glauben wir, dass die größte Herausforderung darin besteht, wie Ihr Unternehmen mit den zur Verfügung stehenden Daten umgeht und diese nutzt, um ein passgenaues Kundenerlebnis zu bieten. In diesem Vortrag unterhalten wir uns über: 
- das Herzstück des Marketings, das Ihr Martech-Stack harmonisiert, auflädt und Flexibilität verleiht 
-wie eine echte CDP als Wachstumsmotor für Ihr Unternehmen dient 
-wie eine CDP dazu beiträgt, die Datensilos zu vereinheitlichen, um Ihnen analytische Kundenprofile mit einem 360-Grad-Überblick zu geben 

Machen Sie mit und lernen Sie unseren Ansatz kennen! Erfahren Sie wie Treasure Data in nur 12 Wochen einen Mehrwert liefern kann und Ihr Unternehmen Ihren Kunden mit Hilfe von harmonisierten Daten näher bringt.

CDP: Das Herzstück des Marketings in 12 Wochen zum Mehrwert

There is no doubt that businesses must focus on Customer Experience (CX). It’s been a top business priority in the last nine Global Insights surveys conducted by IDC, but actually meeting customer expectations for CX continues to be a challenge.
With digital acceleration, businesses have access to larger volumes and more variety of data from more channels, but there is a huge chasm between having data and being able to use it to activate CX for business success.

In this webinar guest speaker, David Wallace, & Research Director for the Customer Intelligence and Analytics market and member of the Customer Experience Management Group at IDC, and Renat Gersch, Sr. Director of Product Marketing at Treasure Data, will share the latest research and perspectives on:

· Top challenges for achieving great customer experiences
· Technology and process decisions required to effectively address CX challenges across the organization
· How CDPs help accelerate time to value, drive privacy compliance, and elevate marketing decision making
· Critical considerations for selecting the right CDP

Achieving great CX and time-to-value with a CDP

Hay una razón por la que los temas relacionados con el enriquecimiento de datos, la muerte de las cookies y el big data son tan importantes en este momento: más datos significa mejores resultados. Sin embargo, con innumerables formas de abordar estos retos, es comprensible que en muchas organizaciones haya un deseo de 'simplificar' los flujos de datos, lo que conlleva el riesgo de reducir el grado de fidelidad de los datos en el proceso. 

Únase a nosotros en este Coffee Break de 20 minutos durante el cual abordaremos algunas de las preguntas más frecuentes:- Razones por las que reducir el volumen de datos no es la mejor opción.
- Identificar y aprovechar el valor del big data.
- Simplificar los resultados, no los datos.
- Mejora de la experiencia del cliente con el CDP.

Episodio 5: FAQs CDP: Por qué reducir la cantidad de datos no es mejor

Location-based marketing is widely used in omnichannel marketing strategies, but brands and marketers alike fall short in utilizing mobile location data to its fullest extent. 

Join our upcoming webinar with our partner, Allant Group, as we demonstrate a better, more strategic approach to applying location-based data that has enabled companies to fine-tune their targeting and gain significant competitive advantage.     

We will share how to:
· Gain market share without expanding your retail footprint 
· Take advantage of opt-in advertising opportunities to drive promotions and foot traffic  
· Leverage the technology you use for contextually relevant advertising

Find More Customers with Location-Based Marketing

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Find More Customers with Location-Based Marketing

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