CDP vs DMP: What's the difference, Why it Matters.

Presented by

David Raab, Founder at CDP Institute

About this talk

Customer Data Platforms and Data Management Platforms both manage customer data, but they are still very different. This session explores the different goals that each is designed for, the different technical approach that each uses to meet those goals effectively, and the implications of those technical differences. We’ll then explore specific use cases including retargeting, prospecting, personalized recommendations, CRM integration, and inventory notifications, and illustrate why each is appropriate for one type of system or the other. You will learn: · The primary purpose of CDP and DMP systems · How each system is optimized to support its primary purpose · The types of data stored in each system · Which system works with known individuals and which with anonymous profiles · The systems that a CDP and DMP typically connect with · How CDP and DMP can work with each other

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