CDP Beyond Marketing: Unifying Data Across the Organization

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Presented by

David Raab, Founder at CDP Institute

About this talk

New data privacy rules have reversed the dynamics of customer data. Instead of collecting data without consent, marketers must earn the trust and permission of customers to use their personal data. The promise marketers make to consumers is that consent to use their data will result in better, more personalized customer experiences. Yet these experiences are often out of a marketer's control. Instead, they are delivered by other departments, including product development, sales, support, and service. Find out how sharing data across your organization can improve your customers' experiences and your bottom line. This webinar explores: · Non-marketing use cases for customer data · New data processing requirements for handling that data · Next steps to prepare for the privacy-centric future

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.