CDP Beyond Marketing: Unifying Data Across the Organization

Presented by

David Raab, Founder at CDP Institute

About this talk

New data privacy rules have reversed the dynamics of customer data. Instead of collecting data without consent, marketers must earn the trust and permission of customers to use their personal data. The promise marketers make to consumers is that consent to use their data will result in better, more personalized customer experiences. Yet these experiences are often out of a marketer's control. Instead, they are delivered by other departments, including product development, sales, support, and service. Find out how sharing data across your organization can improve your customers' experiences and your bottom line. This webinar explores: · Non-marketing use cases for customer data · New data processing requirements for handling that data · Next steps to prepare for the privacy-centric future

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