CPG Heads Use New Operating Models & Outcomes-Based Measurement as Key to Growth

Presented by

Danica Konetski, Industry Principal for CPG at Treasure Data & Carole Irgang, Co-Founder of Radically Simple Marketing

About this talk

Marketing leaders are absolutely focused on empowering teams to accelerate innovation, and work in new ways to build resonant consumer relationships, realizing nothing short of a total, integrated approach across ALL technology, data, and teams that will drive success. But, What changes need to be made to the operating model? What new technology and tools will have the most impact? How do I get my organization on board? Join the talk with marketing experts, Danica Konetski, Industry Principal for CPG at Treasure Data and Carole Irgang, C-suite marketing professional and Co-Founder of Radically Simple Marketingas they discuss their thoughts on the new Marketing Blueprint and learn the importance of: • Outcomes-based measurement • Insights everywhere • Leveraging the total brand ecosystem

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.