Creating a unified customer experience with CDPs: US Soccer case study

Presented by

Ross Moses, Sr. Dir. Analytics & Insights at U.S. Soccer Federation and J.T. Wash, Sr. Account Executive at Treasure Data

About this talk

Few things unite us as humans like watching the U.S. Men’s and Women’s National Teams compete on the world’s stage... just like nothing unites disparate customer data like a Customer Data Platform. Join Ross Moses, Senior Director of Analytics and Insights at United States Soccer Federation, and J.T. Wash, Senior Account Executive at Treasure Data, for this exciting, data-rich case study. You'll learn how U.S. Soccer improved their fan experience and increased member loyalty by creating a unified view of their customer journey with Treasure Data. After this session you'll be able to: • Understand how a CDP can help you optimize your marketing efforts • Identify opportunities in your business to increase LTV and customer loyalty • Create your own unification strategy that breaks down data silos and drives meaningful insights about your customers

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit