How Unified Customer Data Can Help Advance Your Contact Center

Presented by

Shelly Kramer, Principal Analyst + Founding Partner, Futurum Research; James Riseman, Director, Product Mrktg, Treasure Data

About this talk

Customer experiences are crucial in today’s marketplace. Even the most loyal customer will reportedly leave an organization for a competitor after two or three negative experiences. This conversation will cover how the shift in customer experience demands are driving changes across organizations. James Riseman will share why connecting data from all touchpoints is a valuable tool for other departments outside of marketing and sales. In this webinar, you'll learn how: · The customer experience changes we were seeing pre-pandemic that have been accelerated in the last 18 months. · Why CDPs are attractive offerings for organizations. · The impact CDPs will have in transforming contact centers from cost hubs to revenue generating experience centers. · Why CDP for Service will be a difference-maker. · The organizations that can benefit the most from this new CDP.

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit