How Unified Customer Data Can Help Advance Your Contact Center

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Presented by

Shelly Kramer, Principal Analyst + Founding Partner, Futurum Research; James Riseman, Director, Product Mrktg, Treasure Data

About this talk

Customer experiences are crucial in today’s marketplace. Even the most loyal customer will reportedly leave an organization for a competitor after two or three negative experiences. This conversation will cover how the shift in customer experience demands are driving changes across organizations. James Riseman will share why connecting data from all touchpoints is a valuable tool for other departments outside of marketing and sales. In this webinar, you'll learn how: · The customer experience changes we were seeing pre-pandemic that have been accelerated in the last 18 months. · Why CDPs are attractive offerings for organizations. · The impact CDPs will have in transforming contact centers from cost hubs to revenue generating experience centers. · Why CDP for Service will be a difference-maker. · The organizations that can benefit the most from this new CDP.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.