Gain Customer Loyalty through Privacy, Personalization, and Trusted Foundation

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Presented by

James Riseman, Director, Product Marketing at Treasure Data; Fuming Shih, Director, Product Privacy/Data Governance/Security

About this talk

Join Fuming Shih and James Riseman, industry veterans in customer data and security, to discuss the rapid evolution of data privacy and consent regulations, and how that’s impacting marketing campaigns across regions. Learn how centralizing all governance in one foundation of customer data can help marketers run personalized campaigns without worrying about privacy or consent violations.

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Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments. To learn more, visit www.treasuredata.com.