Could a CDP Help Your Ads Hit the Mark?

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Presented by

Nick Antoniades, Industry Principal, Retail at Treasure Data

About this talk

How do you serve consumers with relevant advertising in the face of ever-stricter privacy controls? The simple answer: a Customer Data Platform (CDP). CDPs give you the ability to unify online, offline, and IoT device customer data to show you when and where to advertise. If you’re struggling with how you’ll advertise as privacy laws get stricter, this webinar is for you--or someone on your team. Global retailers like MUJI and Shiseido are adopting this technology to improve customer experience, target new and existing customers with more effective ads, boost customer lifetime value (CLV), and achieve better bottom lines. In this session, we will show you how a CDP can help you understand customer behavior across locations, devices, and customer lifecycle--for better growth and profitability.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.