Name: Episodio 3: CDP vs DMP vs CRM: ¿Reemplazar o combinar?
Start: 2022-03-03T09:00:00Z
End: 2022-03-03T09:00:17.000Z
Location: BrightTALK
Rating: 0

Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. 

To learn more, visit www.treasuredata.com.

Rejoignez-nous pour explorer le potentiel des CDP en temps réel pour les grandes entreprises.
Découvrez comment exploiter le machine learning et la prise de décision basée sur l’IA pour révolutionner les expériences client, stimuler la croissance des revenus et optimiser les stratégies marketing.
Explorez des différents cas d’usage en fonction de votre maturité data et apprenez comment les CDP en temps réel permettent aux entreprises d’améliorer la personnalisation, de renforcer le ciblage et la segmentation et de réaliser une orchestration multi-canal transparente.
Ne manquez pas ce webinar si vous souhaitez exploiter la puissance des CDP en temps réel dès maintenant et garder une longueur d’avance sur la concurrence.

Maximiser la valeur client grâce à l'impact d'une CDP en temps réel

As we round out the year we’re looking back & forward with 10 trends, stats, and topics that will shape the coming year. This quick session will give you a list of focus items for 2024 to help you stay ahead of your competition and drive an even better customer experience.

CDP Speed Round - 10 topics you need to pay attention to in 30 minutes

Connected Customer Experience with CDPs:  Accelerating customer growth and profitability for Banking, Insurance, and Investment Management

To thrive in today’s fast-paced marketplace, financial services companies must leverage complex data to enhance, personalize and simplify customer experience. Many Global 2000 companies rely on Treasure Data Enterprise Customer Data Platform to create connected omnichannel customer journeys across the entire customer lifecycle  – enabling them to build Customer 360 views, segment customer data, obtain actionable insights, improve marketing efficiencies, and deliver personalized experiences.

The rewards for “getting it right” are substantial – from improving customer loyalty, customer lifetime value, and shareholder value, to decreasing cost-to-serve and enhancing capabilities to compete with non-traditional fintechs (such as Apple and Amazon) who are disrupting the market.

Attend this online roundtable to hear from industry experts how you can:
- Recognize the urgency of the challenges and opportunities for retail banks, insurance providers and investment managers 
- Expand engagement by identifying opportunities to use customer data around your customer’s journeys 
- Enhance customer experiences by putting in place the necessary and foundational customer data platform that leverages all the promises of AI.

Join Thomas Kurian, Sr. Director of Strategy at Treasure Data, Athena Sharma, Sr. Director, Financial Services Lead at Artefact UK, Akhilesh Kale, Sr. Director, Financial Services Lead at Artefact US and CDP Institute founder David Raab as they discuss best practices and global trends to bring the customer journey and experience to the next level in the FSI industry.

Connected CX with CDPs:  Accelerating customer growth & profitability for Banks

Connected Customer Experience with CDPs:  Accelerating customer growth and profitability for Banking, Insurance, and Investment Management

To thrive in today’s fast-paced marketplace, financial services companies must leverage complex data to enhance, personalize and simplify customer experience. Many Global 2000 companies rely on Treasure Data Enterprise Customer Data Platform to create connected omnichannel customer journeys across the entire customer lifecycle  – enabling them to build Customer 360 views, segment customer data, obtain actionable insights, improve marketing efficiencies, and deliver personalized experiences.

The rewards for “getting it right” are substantial – from improving customer loyalty, customer lifetime value, and shareholder value, to decreasing cost-to-serve and enhancing capabilities to compete with non-traditional fintechs (such as Apple and Amazon) who are disrupting the market.

Attend this online roundtable to hear from industry experts how you can:
- Recognize the urgency of the challenges and opportunities for retail banks, insurance providers and investment managers 
- Expand engagement by identifying opportunities to use customer data around your customer’s journeys 
- Enhance customer experiences by putting in place the necessary and foundational customer data platform that leverages all the promises of AI.

Join Thomas Kurian, Sr. Director of Strategy at Treasure Data, Athena Sharma, Sr. Director, Financial Services Lead at Artefact UK, Akhilesh Kale, Sr. Director, Financial Services Lead at Artefact US and CDP Institute founder David Raab as they discuss best practices and global trends to bring the customer journey and experience to the next level in the Financial Service Industry.

Join us for this fun webinar on the truth behind AI in CDPs. In this session, we will explore how to build an AI program that not only enhances your current marketing efforts but also ensures job security. This non-technical look at AI (because let’s be honest there’s plenty of technical breakdowns) will discuss the key elements of successful AI implementations in CDPs and how to avoid common shiny objects that will lead you nowhere. AI isn’t coming for your job… It's coming to make your job easier.

AI in CDP: Building a program that won’t get you fired or replaced

Join us for our next Treasure Data webinar on navigating the complex world of CDPs. Zack Wenthe will discuss the key components you need for success, as well as the pitfalls to avoid. In navigating the CDP landscape the largest cloud providers shine bright and look the most tempting, but in many cases they are a trap for most marketing teams. Learn the key elements of a CDP initiative and the things most buyers forget to consider. Don't miss out on this essential guide to winning with a CDP.

The CDP Landscape: What you really need to know

Join us for a webinar where we share tips and insights on how to successfully buy a CDP (Customer Data Platform) without making costly mistakes. Our experts will provide a guide on how to identify the right CDP, how to evaluate vendors, and how to prioritize your use cases. We will also discuss common pitfalls and mistakes to avoid when evaluating a CDP.
Don't miss out on this opportunity to learn how to make the most of your investment in a CDP and avoid costly mistakes that could ruin your ROI!

How to Successfully Buy a CDP and Avoid Common Pitfalls

In today’s digital world, consumers interact with brands on many platforms, do their own research, compare products, and buy items and services from all over the world without leaving their sofa. With buyers interacting across hundreds of touchpoints making tracking difficult and where brand loyalty is constantly changing, buyer journeys are complex and awareness is key to winning customers and increasing loyalty and retention.

Does your organization know where to start and how to focus on buyer journeys to deliver the best connected customer experiences? Building a direct, continuous, brand relationship with buyers while creating data-driven programs and campaigns that generate value to excite buyers at the right time is key to increasing digital engagement, delivering personalized digital experiences, and building connected customer experiences. In this webinar you will:

• Hear from industry experts about customer engagement lifecycle for automotive industry and how to influence purchase decisions by having a deeper understanding of audiences and various stages of the life cycle.
• Learn how to map and navigate complex buyer journeys for driving measurable ROI and its applicability to all industry verticals.
• Gain understanding of use cases and examples on how brands and enterprises are connecting their data across platforms to create actionable insights and next-best actions.
• See how you can differentiate yourself by taking advantage of the data you already have for predictive and pre-emptive approaches to enhance customer experiences.

Navigating Complex Buyer Journeys for Automotive and Beyond

We all know that the COVID pandemic changed consumer shopping behaviors and accelerated the already rapid pace of omnichannel growth.  While Retail Media Networks have been around since Amazon launched in 2012, we have seen a spike in the number and size of such networks recently.  Retail Media Networks not only drive sales, they also provide retailers incremental revenue at higher margins than they get in-store, creating an additional way for retailers to keep their businesses healthy, while offering brands and suppliers new ways to increase conversion by advertising their products on retail websites, mobile apps, and other online platforms.

And what happens with all the data? Today companies generate more customer data in more ways than ever.  For example, Customer 360 solution providers like Treasure Data can partner with Retail Media networks such as Amazon to help brands and advertisers streamline this data and further enhance it with first-party customer data information that enables them to drive more contextually targeted, cost-effective, and efficient campaigns.  In this webinar we will:

Hear from industry experts on how Retail Media capabilities are being enhanced through disruptions in customer data collection and enrichment to create actionable insights and next-best actions.

Learn how brands, suppliers, and advertisers can use that data to drive sales growth and innovation.

Gain understanding of  how retail media networks give brands the ability to get closer to the consumer decision to increase marketing efficiency and ROI.

See how contextual advertising can help improve results and close the loop to further enhance the value of retail media networks.

Retail Media - A Powerful Growth Engine for Brands and Advertisers Webinar

Join us for a webinar where we explain the basics of artificial intelligence and machine learning, and take some of the guesswork out of how they can be applied to customer data. Our experts will explore how marketers can use these technologies to better understand their customers and deliver more personalized experiences. We will also discuss common misconceptions about AI/ML and how to avoid them.
Don't miss out on this opportunity to demystify AI/ML and learn how it can help you unlock the full potential of your customer data!

Demystifying AI/ML for Customer Data and Marketing Professionals

Join us for a webinar where we discuss the latest trends and predictions about first-party data. We will providing insights on the future of first-party data and how to stay ahead of the curve, so marketers can take advantage of new opportunities to engage with their customers.
Don't miss out on this opportunity to learn the latest trends and realities for using first-party data in your marketing efforts!

The Future of Customer Data: Predictions for 1st Party Data

In this session we will explore:
- The different market forces organisations are facing today with regards to data privacy and compliance
- How a Customer Data Platform (CDP) enable data privacy and compliance and security while meeting customers’ expectations

How CDPs Enable Data Privacy and Compliance

Nestlé Brazil was facing rapidly changing consumer habits and needed to internalize consumer data management and develop personalized connections with their customers. Supported by Artefact for vendor selection and deployment, they leveraged this opportunity to drive their digital transformation by implementing an enterprise CDP. This project at its core relies on a better usage of first-party data and data democratization throughout the company.

 In this webinar, you will:

Hear from industry experts (Nestle, Artefact, Treasure Data) on driving greater customer experiences (CX), while improving your marketing efficiency and deriving better business value
Learn how Nestle, a global consumer company went about selecting and implementing a CDP solution in only 92 days – requirement, process, metrics, architecture, results, etc. 
See examples of how Nestle differentiated itself by taking advantage of the customer data and implementing innovative use cases

Join Patricia Kristman, Head of Data Engineering, Governance and Architecture at Nestlé Brazil, Vinicius Guimarães, Senior Data Consultant at Artefact, and Charles Vatin, Solutions Engineering Director at Treasure Data as they discuss use cases, best practices and personalization results across the entire customer journey.

How Nestlé is driving Marketing efficiencies & ROI with the Customer Data Cloud

How Nestlé is driving Marketing efficiencies & ROI

The webinar will discuss the benefits of using a real time Customer Data Platform.
Overview of key topics that will be covered during the webinar:
- Quick "What is Real Time?"
- Real Time vs Batch - When to use each ?
- Real Time Insights using a Walnut demo on Treasure Bikes
- Real Time Personalisation continuing the Walnut demo on TB

Customer Data Platform: Real Time Insights and Personalisation

The CDP is the central place to know all about your customers and provide them with the most personalised experience through each touch point with your brand. The CDP not only collects data from the different touch points but also provides insights, prediction and enrichment through artificial intelligence and machine learning to make sure you know all about your customers. Technical and non technical teams will be working together to create the most complete customer profile on the CDP. That’s why, we will showcase today how each team, with different skill sets, can leverage Artificial Intelligence and Machine learning to contribute to the most complete 360 view of each of your customers.

CDP & AI Enhancing each customer experience

Sabemos que CDP, DMP y CRM son soluciones distintas y pueden ser complementarias. De hecho, muchas organizaciones están tratando de armonizar su CRM, DMP y CDP para aprovecharlas al máximo. También hay organizaciones que buscan consolidar su stack tecnológico. 

Únase a nosotros en este Coffee Break de 20 minutos durante el cual abordaremos algunas de las preguntas más frecuentes:
- ¿Cómo evaluar la compatibilidad entre un CDP y DMP? ¿existe algún combo ideal?
- ¿Qué pasa con los sistemas que intentan cubrir todo?
- ¿Cómo aprovechar tanto un CDP como un DMP para comprender mejor al cliente potencial/cliente?
- ¿Cuáles son los mecanismos para correlacionar los datos de un CDP con los datos de un DMP y lograr crear una visión holística del cliente/cliente potencial?
- ¿Cuáles son las integraciones entre CDP, DMP y CRM?

Episodio 3: CDP vs DMP vs CRM: ¿Reemplazar o combinar?

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Episodio 3: CDP vs DMP vs CRM: ¿Reemplazar o combinar?

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