Using Data to Enhance the Customer Journey and Mitigate Supply Chain Challenges

Presented by

Peter Blair, Editor at Retail TouchPoints; Zack Wenthe, CDP Evangelist at Treasure Data

About this talk

Supply chain constraints are making it more difficult for retailers to get the right products to the right customers at the right time. But with an effective data management strategy, marketing and service teams can proactively engage and communicate with high-value customers when out-of-stocks and shipping delays occur. Register for this webcast to learn how to effectively gather, organize and analyze data, even as new channels and privacy policies emerge. You’ll learn how to: · Use loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times · Enhance personalization capabilities both for loyalty program members and lookalike customer segments · Integrate data from new service channels and transform it into high-value insights · Capitalize on zero- and first-party data opportunities in preparation for a “cookie-less” future.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit