The CDP: Why Reports of Its Death Have Been Greatly Exaggerated

Presented by

David Raab, Founder and CEO - CDP Institute | Jim Skeffington, Technical Product Marketing Manager - Treasure Data

About this talk

The need for unified customer profiles has driven demand for integrated Customer Data Platforms (CDPs), which simplify creation of those profiles by bundling together the many features needed to create them. On the other hand, proponents of "composable" CDPs are becoming more and more vocal, even predicting the death of traditional CDPs. But can you really build an in-house "unbundled" CDP-equivalent system with full functionality? Should you? Join David Raab, founder of the Customer Data Platform Institute, and Jim Skeffington, Technical Product Marketing Manager at Treasure Data, as they dig into the build vs. buy debate and debunk some myths around the "death" of the CDP. The webinar will also touch on: - 10 key capabilities of a traditional CDP - Understanding your CDP requirements and existing resources - Real-life experiences with "unbundled" CDPs

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit