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Connected CX: Defining the new customer era with data, technology, & empowerment

Presented by

Danica Konetski, Consumer Industry Principal - Treasure Data

About this talk

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing amongst consumers, data has to be collected and sorted in order to extrapolate meaningful insights and improve business decisions. As technology advances with even more capabilities, companies must pivot and ensure integrations such as AI/AR and quantum computing are in place. Given all the advancements in data, technology and empowerment a new customer era has emerged. Join Danica Konetski, Treasure Data’s Consumer Industry Principal, as she explores how digital transformation and a multitude of other disruptions are impacting the industry. You will learn: - Top trends in consumer purchase habits and brand loyalty - How to become truly data-driven and better prepare for these trends - Emerging technologies and capabilities that promise to affect the most change
Treasure Data

Treasure Data

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Create connected customer experiences to drive efficiency and growth.
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust. Visit www.treasuredata.com to learn more.
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