Connected CX: Defining the new customer era with data, technology, & empowerment

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Presented by

Danica Konetski, Consumer Industry Principal - Treasure Data

About this talk

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing amongst consumers, data has to be collected and sorted in order to extrapolate meaningful insights and improve business decisions. As technology advances with even more capabilities, companies must pivot and ensure integrations such as AI/AR and quantum computing are in place. Given all the advancements in data, technology and empowerment a new customer era has emerged. Join Danica Konetski, Treasure Data’s Consumer Industry Principal, as she explores how digital transformation and a multitude of other disruptions are impacting the industry. You will learn: - Top trends in consumer purchase habits and brand loyalty - How to become truly data-driven and better prepare for these trends - Emerging technologies and capabilities that promise to affect the most change

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.