Strategies and tactics to increase customer loyalty and improve profits

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Presented by

Irene Sibaja, Retail Industry Principal - Treasure Data

About this talk

In part due to COVID, a more tech savvy shopper has emerged with more control, influence and choice, and both shopping and buying habits have changed. In this session, we will uncover how emerging tech and advanced analytics can help businesses meet elevated consumer expectations, grow loyalty and increase profit. You will learn: - Important trends in consumer purchase habits and brand loyalty - Emerging technologies that promise to drive the most change - How to become truly data-driven and better prepare for the future

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.