How to exceed HCP expectations in an increasingly digital-first world

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Presented by

Michelle Teuscher, Life Science Industry Principal - Treasure Data | Phil Kopp, Solutions Consultant - Treasure Data

About this talk

Bringing a new drug to market is filled with complex challenges, let alone capturing the attention of healthcare providers (HCPs). In the latest report, "The New Healthcare Provider Journey" reveals how HCPs prefer to interact with pharma companies in an increasingly digital-first world. Less than one-third believe the marketing they receive from pharma brands is personalized to them. In this segment, we will dive into the survey data, extract the insights, and explore the trends that are defining both in-person and online experiences. You’ll discover: - What HCPs want from pharma brand experiences - Why providing the right products, information and services online is critical for pharma brands to remain competitive - How digital channels are changing the way HCPs interact with pharma brands

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