How to exceed HCP expectations in an increasingly digital-first world

Presented by

Michelle Teuscher, Life Science Industry Principal - Treasure Data | Phil Kopp, Solutions Consultant - Treasure Data

About this talk

Bringing a new drug to market is filled with complex challenges, let alone capturing the attention of healthcare providers (HCPs). In the latest report, "The New Healthcare Provider Journey" reveals how HCPs prefer to interact with pharma companies in an increasingly digital-first world. Less than one-third believe the marketing they receive from pharma brands is personalized to them. In this segment, we will dive into the survey data, extract the insights, and explore the trends that are defining both in-person and online experiences. You’ll discover: - What HCPs want from pharma brand experiences - Why providing the right products, information and services online is critical for pharma brands to remain competitive - How digital channels are changing the way HCPs interact with pharma brands

Related topics:

More from this channel

Upcoming talks (3)
On-demand talks (146)
Subscribers (12385)
Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit