How PMC Launched a First Party Data Strategy: Why, What and What's Next

Presented by

Brett Goverman, Assoc. VP of Data Strategy - PMC | Matt Knapp, Director of Data - PMC | Eugene Saburi, CBO - Treasure Data

About this talk

With an uncertain future for third party cookies, the Technology group at PMC (Penske Media Corporation) set out to build a first party data strategy in Q3 2020. Now they have a tech stack that scales with business growth and allows PMC to collect privacy-compliant first party data from more than 300 million monthly users across all brands. After this session, you'll be able to: - Build a business case for your first party data strategy - Define the ideal tech stack for your business, powered by an Enterprise CDP - Apply aha moments and lessons learned from PMC's journey Join Brett Goverman, Assoc. VP of Data Strategy at PMC, Matt Knapp, Director of Data at PMC and Eugene Saburi, CBO at Treasure Data for this insightful data-driven presentation.

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