How to Build a Successful Connected Automotive Experience

Presented by

Joe Stanhope, Forrester | Thad Dungan, AWS | Satyan Merchant, TransUnion | Andrew Shaffer, Treasure Data

About this talk

The digitization of future car shoppers has arrived sooner than expected. The way people shop for cars today is quite different from the way they used to just a few years ago. So how can you position yourself for success? Take advantage of the data you have to understand what your potential customers are like, and what technologies you need to build a connected customer experience. In this recording with industry experts, you will: - Learn how to differentiate yourself from the crowd by taking advantage of the data you already have - Hear automotive use cases on driving greater CX, while improving your marketing efficiency - See examples of global OEMs connecting their data through the cloud across ecosystems to influence supply chains, product development, and customer satisfaction

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