How U.S. Soccer Drove Awareness for World Cup 2022 with Treasure Data & Braze

Presented by

Ross Moses - U.S. Soccer, Ido Baroz - Braze, Henry Li & Dorothy Chong - Treasure Data

About this talk

U.S. Soccer needed to drive loyalty and new followers in time for the much anticipated World Cup Soccer Games with compelling customer experience and personalisation. U.S. Soccer decided it is time to bring on board new solutions to break their data silos in order to unify messaging and enhance the experience. In this webinar, we will discuss how US Soccer successfully increased paid subscriptions by 43% in time for the much anticipated World Cup. This was done by consolidating messaging and unifying their customer data powered by the Braze and Treasure Data partnership.

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