Customer Data Platform: Build vs. Buy & Implementation

There is an ongoing debate about whether to buy or develop one's own software solution in-house. This is especially true in a difficult economic environment where deployment times and costs have a strong impact on business agility. The correlation between performance and data-driven marketing has become established in most industries. Using a Customer Data Platform is becoming a must as it provides a unified customer profile to better understand customer preferences, behaviours and expectations in order to personalise its approach to increase engagement and campaign performance. In a dense and constantly evolving MarTech landscape, the question arises: to develop or to buy? In this webinar, Marine Desgranges, senior solution consultant, and Magdalena Dybiec, head of Digital Marketing EMEA at Treasure Data, will discuss key areas that organisations need to consider when looking for the right solution, whether it's building their own or buying an out-of-the-box solution.