CDP & AI Enhancing each customer experience

Presented by

Marine Desgranges, Senior Solution Consultant, Treasure Data | Magdalena Dybiec - Digital Marketing Manager, Treasure Data

About this talk

The CDP is the central place to know all about your customers and provide them with the most personalised experience through each touch point with your brand. The CDP not only collects data from the different touch points but also provides insights, prediction and enrichment through artificial intelligence and machine learning to make sure you know all about your customers. Technical and non technical teams will be working together to create the most complete customer profile on the CDP. That’s why, we will showcase today how each team, with different skill sets, can leverage Artificial Intelligence and Machine learning to contribute to the most complete 360 view of each of your customers.

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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit