How Nestlé is driving Marketing efficiencies & ROI with the Customer Data Cloud

Presented by

Patricia Kristman - Nestlé Brazil, Vinicius Guimarães - Artefact, Charles Vatin - Treasure Data

About this talk

Nestlé Brazil was facing rapidly changing consumer habits and needed to internalize consumer data management and develop personalized connections with their customers. Supported by Artefact for vendor selection and deployment, they leveraged this opportunity to drive their digital transformation by implementing an enterprise CDP. This project at its core relies on a better usage of first-party data and data democratization throughout the company. In this webinar, you will: Hear from industry experts (Nestle, Artefact, Treasure Data) on driving greater customer experiences (CX), while improving your marketing efficiency and deriving better business value Learn how Nestle, a global consumer company went about selecting and implementing a CDP solution in only 92 days – requirement, process, metrics, architecture, results, etc. See examples of how Nestle differentiated itself by taking advantage of the customer data and implementing innovative use cases Join Patricia Kristman, Head of Data Engineering, Governance and Architecture at Nestlé Brazil, Vinicius Guimarães, Senior Data Consultant at Artefact, and Charles Vatin, Solutions Engineering Director at Treasure Data as they discuss use cases, best practices and personalization results across the entire customer journey.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit