Retail Media - A Powerful Growth Engine for Brands and Advertisers Webinar

We all know that the COVID pandemic changed consumer shopping behaviors and accelerated the already rapid pace of omnichannel growth. While Retail Media Networks have been around since Amazon launched in 2012, we have seen a spike in the number and size of such networks recently. Retail Media Networks not only drive sales, they also provide retailers incremental revenue at higher margins than they get in-store, creating an additional way for retailers to keep their businesses healthy, while offering brands and suppliers new ways to increase conversion by advertising their products on retail websites, mobile apps, and other online platforms. And what happens with all the data? Today companies generate more customer data in more ways than ever. For example, Customer 360 solution providers like Treasure Data can partner with Retail Media networks such as Amazon to help brands and advertisers streamline this data and further enhance it with first-party customer data information that enables them to drive more contextually targeted, cost-effective, and efficient campaigns. In this webinar we will: Hear from industry experts on how Retail Media capabilities are being enhanced through disruptions in customer data collection and enrichment to create actionable insights and next-best actions. Learn how brands, suppliers, and advertisers can use that data to drive sales growth and innovation. Gain understanding of how retail media networks give brands the ability to get closer to the consumer decision to increase marketing efficiency and ROI. See how contextual advertising can help improve results and close the loop to further enhance the value of retail media networks.