Navigating Complex Buyer Journeys for Automotive and Beyond

Presented by

Zack Wenthe, Treasure Data | Brian Pasch, Pash Group | Jodan Tauriainen, AWS Auto | Kirk A Preiser, Audi

About this talk

In today’s digital world, consumers interact with brands on many platforms, do their own research, compare products, and buy items and services from all over the world without leaving their sofa. With buyers interacting across hundreds of touchpoints making tracking difficult and where brand loyalty is constantly changing, buyer journeys are complex and awareness is key to winning customers and increasing loyalty and retention. Does your organization know where to start and how to focus on buyer journeys to deliver the best connected customer experiences? Building a direct, continuous, brand relationship with buyers while creating data-driven programs and campaigns that generate value to excite buyers at the right time is key to increasing digital engagement, delivering personalized digital experiences, and building connected customer experiences. In this webinar you will: • Hear from industry experts about customer engagement lifecycle for automotive industry and how to influence purchase decisions by having a deeper understanding of audiences and various stages of the life cycle. • Learn how to map and navigate complex buyer journeys for driving measurable ROI and its applicability to all industry verticals. • Gain understanding of use cases and examples on how brands and enterprises are connecting their data across platforms to create actionable insights and next-best actions. • See how you can differentiate yourself by taking advantage of the data you already have for predictive and pre-emptive approaches to enhance customer experiences.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit