AI in CDP: Building a program that won’t get you fired or replaced

Presented by

Zack Wenthe, CDP Product Evangelist, Treasure Data

About this talk

Join us for this fun webinar on the truth behind AI in CDPs. In this session, we will explore how to build an AI program that not only enhances your current marketing efforts but also ensures job security. This non-technical look at AI (because let’s be honest there’s plenty of technical breakdowns) will discuss the key elements of successful AI implementations in CDPs and how to avoid common shiny objects that will lead you nowhere. AI isn’t coming for your job… It's coming to make your job easier.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit