From Hype to Reality: Drive Results with the Right Customer Data & AI Strategy

Presented by

Karl Wirth - Chief Product and Technology Officer, Treasure Data; Mark Tack - Chief Marketing Officer, Treasure Data

About this talk

Are You Ready to Move Beyond the Hype and Harness the True Power of AI? In today’s competitive landscape, businesses are bombarded with promises of AI that will revolutionize their business. But how many of these promises actually deliver? Join our webinar to discover how to cut through the noise and implement real-world strategies that yield tangible results. What You Will Learn: 1. Why a trusted data foundation is the cornerstone of AI success 2. Privacy, ethics, and trust considerations for AI 3. The difference in types of AI that marketing and product teams can use, and what use cases they support 4. How to find the lowest hanging fruit of efficiency and profitability gains with AI 5. Practical tips and proven techniques to implement immediately and start seeing results Who Should Attend: - Marketing and product leaders looking to understand the strategic value of AI and data - Marketing professionals interested in leveraging AI to create more impactful campaigns and drive more profitability - IT professionals focused on integrating using AI to drive better efficiency and reduce costs
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit