Unlocking Retail's Future: CDPs and the Power of Data-Driven Strategies

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Presented by

Art Sebastian, CEO of NexChapter and former VP at Casey’s, Meijer, and Kraft, has firsthand experience implementing CDPs and offers expert insights for retailers looking to elevate their marketing.

About this talk

Discover how Customer Data Platforms (CDPs) are transforming the retail landscape by unifying customer data, enabling personalized experiences, and enhancing engagement across digital and physical channels. This session will cover major retail trends, practical CDP applications, and the power of artificial intelligence in optimizing customer journeys. Learn how CDPs enable retailers to deliver real-time, data-driven personalization that boosts loyalty and drives revenue. Join us to see how a unified data strategy can give your brand a competitive edge in today’s market.
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Treasure Data Customer Data Cloud helps enterprises use all of their customer data to improve campaign performance, achieve operational efficiency, and drive business value with connected customer experiences. Our suite of customer data platform solutions integrates customer data, connects identities in unified customer profiles, applies privacy, and makes insights and predictions available for Marketing, Service, Sales, and Operations to drive personalized engagement and improve customer acquisition, sales, and retention. To learn more, visit www.treasuredata.com.