CDP ROI is Easier Than You Think: Agentic AI Strategies to Drive Business Growth

With most CDP implementations, there are no guarantees. And in fact, although the CDP category has been around for over a decade, actual usage by the teams who could benefit from a CDP remains low – even though the potential ROI of a CDP is high. And, according to Gartner, 43% of enterprises that purchase a CDP state that functionality delivered was not fully as advertised, requiring additional effort to extend or customize during deployment. So how can brands avoid CDP buyer's remorse? And, especially as brands have grown so frustrated with their current CDP that they are looking for a new CDP implementation altogether, how can they ensure they don’t get it wrong a second time? In this webinar, we’ll explore the common pitfalls of evaluating (or re-evaluating) a CDP – and, we’ll walk through lessons from enterprises on how to get it right the first time. With unique, flexible, AI-first approaches to implementation, migration, and even POC evaluation, Treasure Data brings a wide range of tips and perspectives to companies considering new approaches to solving their customer engagement, digital change management, and revenue challenges. In this webinar, you’ll learn best practices and practical tips for: Evaluating a CDP to ensure it will drive the outcomes you need Leveraging AI to speed up implementation Switching from a legacy CDP to one that can support your needs Aligning all stakeholders around the right data strategy Ensuring cost effectiveness and ROI at every step