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Pop-up shops: more than just a fad?

Consumers today are actively looking for an emotional connection with a brand, and, are no longer staying loyal to a single retailer. However, one thing that has not changed is that shopping remains a social activity. To capitalise on this trend, retailers must change their sales strategies to take the brand experience directly to consumers in bite-sized formats or face risking their place in today’s retail world.

This is where pop-up, or experience stores come into the mix. Global brands such as Nike, Louis Vuitton, and Marie Claire, are actively increasing their investments to support these pop-up shops; and in this webinar, we are going to investigate how even the smallest business can open pop-up stores by focusing on what retailers would need to consider and put in place to ensure stores are successful.
Recorded Apr 24 2018 30 mins
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Presented by
Raj Mistry, Group Sales Vertical Director & Joel Gamsu, Senior Client Manager, Dimension Data MEA
Presentation preview: Pop-up shops: more than just a fad?

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If you believe you can do anything, we’re here to help you do it.
Dimension Data uses the power of technology to help organisations achieve great things in the digital era. As a member of the NTT Group we accelerate our clients’ ambitions through digital infrastructure, hybrid cloud, workspaces for tomorrow, and cybersecurity. With a turnover of USD 7.4 billion, offices in 46 countries and legal entities in 68 countries, and 30,000 employees, we deliver wherever our clients are, at every stage of their technology journey. We’re proud to be the Official Technology Partner of Amaury Sport Organisation, organiser of the Tour de France, and the title partner of the cycling team, Team Dimension Data for Qhubeka.

For more information, visit www.dimensiondata.com

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  • Title: Pop-up shops: more than just a fad?
  • Live at: Apr 24 2018 2:00 pm
  • Presented by: Raj Mistry, Group Sales Vertical Director & Joel Gamsu, Senior Client Manager, Dimension Data MEA
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