Are Automotive Dealerships Ready for the FTC Safeguards Rule Update?

Presented by

Greg Crowley, CISO, eSentire

About this talk

New Federal Trade Commission (FTC) Safeguards Rule requirements come into effect in June 2023. Under the new regulations, automotive dealerships are considered non-banking financial institutions and must comply with the updated requirements. Given that dealerships are considered the retail operational fronts for the automotive industry, they are highly susceptible to cyberattacks that impact the financial, retail, and manufacturing industries. Watch this webinar with Greg Crowley, CISO at eSentire to learn more about: - How to achieve compliance with the FTC Safeguards Rule to protect customer information, including the 9 elements that auto dealerships must have in place as part of their information security program - The two primary reasons that auto dealers are attractive targets for cyberattacks - Potential GLBA penalties for non-compliance - How eSentire can help you achieve compliance - How eSentire Managed Detection and Response (MDR) addresses key automotive industry challenges, including the results the automotive cybersecurity leaders can expect

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eSentire, Inc. is the Authority in Managed Detection and Response, protecting the critical data and applications of 1500+ organizations in 80+ countries, representing 35 industries from known and unknown cyber threats. Founded in 2001, the company’s mission is to hunt, investigate and stop cyber threats before they become business disrupting events. Combining cutting-edge machine learning XDR technology, 24/7 Threat Hunting, and proven security operations leadership, eSentire mitigates business risk, and enables security at scale. The Team eSentire difference means enterprises are protected by the best in the business with a named Cyber Risk Advisor, 24/7 access to SOC Cyber Analysts, Elite Threat Hunters, and industry-leading threat intelligence research from eSentire’s Threat Response Unit (TRU). eSentire provides Managed Risk, Managed Detection and Response and Incident Response services. For more information, visit and follow