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Data Privacy Laws: Compliance and Consent Management Tips for Marketers

New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.

What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.

A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
Recorded Oct 10 2019 46 mins
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Presented by
Sam Ngo and Connor Bouthot
Presentation preview: Data Privacy Laws: Compliance and Consent Management Tips for Marketers

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  • Data Privacy Laws: Compliance and Consent Management Tips for Marketers Recorded: Oct 10 2019 46 mins
    Sam Ngo and Connor Bouthot
    New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.

    What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.

    A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
  • Two Years Later: DMPs and CDPs and CRMs – Oh My! Recorded: Jun 22 2017 46 mins
    Cory Munchbach, VP Marketing - BlueConic
    In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
     
    In this webinar, we’ll cover:

    • How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
    • Trends that haven’t undergone much change in two years, the good and the bad
    • New research about how a customer data platform is uniquely suited to help marketers of all kinds
     
    Join us on Thursday June 22nd at 1pm EST/10am PST for a 45 minute webinar to look back, around, and ahead at customer data platforms.
  • Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach Recorded: Apr 20 2017 46 mins
    David Raab, founder of the Customer Data Platform Institute
    And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:

    1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources

    2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top

    3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
The world’s leading customer data platform
BlueConic liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. Nearly 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, leverage BlueConic to unify their first-party customer data into robust, person-level profiles, and then activate it across their marketing ecosystem.

BlueConic was founded in 2010, and is headquartered in Boston with offices in Europe. More than 90 brands leverage the platform to drive cross-sell and upsell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue, including The Boston Globe, Elie Tahari, Raen Optics, ING and Crested Butte.

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  • Title: Data Privacy Laws: Compliance and Consent Management Tips for Marketers
  • Live at: Oct 10 2019 5:00 pm
  • Presented by: Sam Ngo and Connor Bouthot
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