16 Tips and Recommendations to Capture Marketing Consent for GDPR

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Presented by

Nick Burrell, Co-Founder, CleverTouch Marketing

About this talk

There are two areas of GDPR that are most relevant to us in Marketing - consent and legitimate interest. Without gaining one of these, we are unable to communicate with our marketing database in a post-GDPR world and therefore run the risk of losing a large percentage of our marketable database. Not only are we fearing that but with non-GDPR compliant fines being up to 4% of global turnover, this is a topic now very much on the radar of the c-suite. So how can we go about generating marketing opt-ins and capture consent?

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