Transforming Content Marketing and Demand Generation in Financial Services

Presented by

Stuart West, VP of Sales, Financial Services at BrightTALK

About this talk

In this new era of information and connections, the relationship between buyers and sellers has changed forever. Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on: * How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience * Which content delivers the biggest impact across each stage of the customer experience * How advanced machine learning and AI can help connect your content, to the right audience, at the right time * How to more accurately attribute bookings and revenue growth ​to campaigns

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