State of Marketing Technology Adoption Inside the Financial Services Industry

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Presented by

Phil Ball, Joint Managing Director at Clevertouch

About this talk

This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space. For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.

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