The Role of Marketing Automation in Driving the Transformation Agenda

Presented by

David Shoesmith, Financial Services AE at Marketo

About this talk

Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster. This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.

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