The Simplification & Smarter Adoption of Marketing Automation

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Presented by

CleverTouch Marketing

About this talk

Simplicity is probably the most underrated and underused concept in business today, yet as the rate of Marketing Automation growth and adoption continues to sky rocket, so has its complexity. Customers are feeling left behind, as are the associated Marketing Automation skills. This event provides insight and solutions to help simplify your Marketing Automation usage and adoption, including: Different approaches to Marketing Automation simplification How to drive better adoption across your organisation Building a framework for talent and skills Inhouse or outsourced: is there a better approach? We’ll be joined by Tim Creak, Marketing Operations Manager, Fujitsu, who will share the approach and learnings Fujitsu have taken in driving a successful Marketing Automation deployment across 30 countries and 300+ marketers.

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