4 Imperatives for CMOs Implementing and Optimising Martech

Presented by

Adam Sharp, CEO & Co-founder, Clevertouch Marketing

About this talk

Many organisations have over implemented marketing technology to the point of internal chaos and confusion. Few have taken the time to prioritise which platforms are necessary for their business and even less have built a strong and integrated marketing technology spine first. So how can the CMO continue to expand marketing’s influence throughout the organisation? This session explores the current state of martech in 2020 and the 3 imperatives that CMOs must consider when they’re implementing technology this year, including: - How to prioritise marketing technology and form an effective martech spine before building out the stack. - The importance of simplification when our ability to consume marketing technology exceeds our ability to apply it. - Why Marketing should focus on connecting to the business, not just connecting martech. - How to use marketing technology to provide insight and value to wider stakeholders.
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