Name: Using Marketing Technology to Win the War for Talent
Start: 2021-10-14T10:00:00Z
End: 2021-10-14T10:00:42.000Z
Location: BrightTALK

Regular webinars to discuss hot marketing topics and the impact they will have on Marketing Automation strategy.

Hitting the ceiling of your current technology? It’s common to reach the bounds of the out of box functionality but it doesn’t always mean that migration is needed. With advanced thinking, supplementing technologies and integrations can mean that migration is not always the answer. 

This webinar will focus on the key considerations relating to retention, migration, and stagnation of Marketing Technologies.

Agenda: 
- Clevertouch Marketing's State of Martech Report 2022 Overview 
- An introduction to Nextopia 
- The Martech Stack vs The Martech Spine 
- Integrations vs Migrations 
- The Clevertouch Conclusion

Nextopia: Simplify your Martech Landscape

- Introduction Presented by Emily Victoria - 2:49 
- Tom Stephens presents Client Side Recruitment Solutions - 9:56 
- Stefan Klincewicz presents Candidate Side Recruitment Solutions - 26:36 
- Emily Victoria presents how Clevertouch and Salesforce created bespoke candidate experiences for a national project - 43:50

From advertisement to close, learn how to create real-time, relevant and personalised experiences for candidates and clients across the customer journey with Salesforce.

Agenda:

- Introductions: Why Salesforce & Salesforce Silver Partner Clevertouch Marketing for Recruitment
- Case Study: Presented by Clevertouch - '10 years on, how a national project was revolutionised through SF Marketing Technology'
- Salesforce Experience: A guided tour of how Salesforce Marketing Technology can support your recruitment business
- Conclusions/Takeaways  - What you should do next to begin transforming your business through Salesforce Marketing Technology
- Q&A

Revolutionising Recruitment with Salesforce Marketing Technology

How to deliver incredible Candidate and Client experiences with an integrated Martech Spine on Adobe's marketing technology ecosystem.

11:00  Welcome and introduction
Presenter - Oliver Hassell, Director of New Business, Clevertouch

11:05  How Robert Walters Group use martech to deliver great CX to both candidates and clients.
Presenter - Robert Nicholson, Head of Digital, Robert Walters Group

11:20  How the Martech Spine™ allows Recruiters to React and Respond in Real time to client and candidate needs.
Presenter - Oliver Hassell, Director of New Business, Clevertouch

11:35  Q&A: Get access to Recruitment marketing and marketing technology experts in our live, interactive Q&A.

11:40  Wrap up and finish

Using Marketing Technology to Win the War for Talent

Adobe

MarTech

Recruitment

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Using Marketing Technology to Win the War for Talent

Presented by

About this talk

CleverTouch Marketing