Name: Nextopia: Simplify your Martech Landscape
Start: 2022-07-20T10:00:00Z
End: 2022-07-20T10:00:35.000Z
Location: BrightTALK
Rating: 5

Regular webinars to discuss hot marketing topics and the impact they will have on Marketing Automation strategy.

How to deliver incredible Candidate and Client experiences with an integrated Martech Spine on Adobe's marketing technology ecosystem.

11:00  Welcome and introduction
Presenter - Oliver Hassell, Director of New Business, Clevertouch

11:05  How Robert Walters Group use martech to deliver great CX to both candidates and clients.
Presenter - Robert Nicholson, Head of Digital, Robert Walters Group

11:20  How the Martech Spine™ allows Recruiters to React and Respond in Real time to client and candidate needs.
Presenter - Oliver Hassell, Director of New Business, Clevertouch

11:35  Q&A: Get access to Recruitment marketing and marketing technology experts in our live, interactive Q&A.

11:40  Wrap up and finish

Using Marketing Technology to Win the War for Talent

- Introduction Presented by Emily Victoria - 2:49 
- Tom Stephens presents Client Side Recruitment Solutions - 9:56 
- Stefan Klincewicz presents Candidate Side Recruitment Solutions - 26:36 
- Emily Victoria presents how Clevertouch and Salesforce created bespoke candidate experiences for a national project - 43:50

From advertisement to close, learn how to create real-time, relevant and personalised experiences for candidates and clients across the customer journey with Salesforce.

Agenda:

- Introductions: Why Salesforce & Salesforce Silver Partner Clevertouch Marketing for Recruitment
- Case Study: Presented by Clevertouch - '10 years on, how a national project was revolutionised through SF Marketing Technology'
- Salesforce Experience: A guided tour of how Salesforce Marketing Technology can support your recruitment business
- Conclusions/Takeaways  - What you should do next to begin transforming your business through Salesforce Marketing Technology
- Q&A

Revolutionising Recruitment with Salesforce Marketing Technology

Jamie Burrell, Director of Consulting, Clevertouch Marketing, presents the 7 reasons we see marketers migrate marketing technology platform.

7 reasons marketers migrate marketing technology platform

Many organisations have over implemented marketing technology to the point of internal chaos and confusion. Few have taken the time to prioritise which platforms are necessary for their business and even less have built a strong and integrated marketing technology spine first.

So how can the CMO continue to expand marketing’s influence throughout the organisation? This session explores the current state of martech in 2020 and the 3 imperatives that CMOs must consider when they’re implementing technology this year, including:

- How to prioritise marketing technology and form an effective martech spine before building out the stack.
- The importance of simplification when our ability to consume marketing technology exceeds our ability to apply it.
- Why Marketing should focus on connecting to the business, not just connecting martech.
- How to use marketing technology to provide insight and value to wider stakeholders.

4 Imperatives for CMOs Implementing and Optimising Martech

Hitting the ceiling of your current technology? It’s common to reach the bounds of the out of box functionality but it doesn’t always mean that migration is needed. With advanced thinking, supplementing technologies and integrations can mean that migration is not always the answer. 

This webinar will focus on the key considerations relating to retention, migration, and stagnation of Marketing Technologies.

Agenda: 
- Clevertouch Marketing's State of Martech Report 2022 Overview 
- An introduction to Nextopia 
- The Martech Stack vs The Martech Spine 
- Integrations vs Migrations 
- The Clevertouch Conclusion

Nextopia: Simplify your Martech Landscape

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Nextopia: Simplify your Martech Landscape

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