Building Your Brand Through LinkedIn

Presented by

Viveka von Rosen, International LinkedIn Expert

About this talk

In the current digital era, today’s top-performing professional women utilize the benefits of social media to help achieve their goals. LinkedIn, the world’s largest professional online network, has more than 500 million members in over 200 countries and territories. When you join LinkedIn, you’re not just joining a social network; you’re joining a community of sophisticated professionals simultaneously providing value and seeking news and innovations. Whether you want to develop your corporate career or launch, build, and promote your own business, your LinkedIn profile is crucial to building your own personal brand, making yourself contactable, and showing yourself in the best possible light. In this webinar, you will gain must-know tips and advice to help make your LinkedIn profile stand out, attract future connections, and help grow your influence on LinkedIn. You will learn: •Why your LinkedIn profile matters to your personal and professional brands; •Best practices to help build your personal and professional brands and effectively boost your LinkedIn profile; •Top tips and quick wins for optimizing your profile to attract more prospects and make your profile stand out from the crowd; •What content to include in your profile and what to leave out; •The right way to reach out to fellow professionals on LinkedIn; and •How to use LinkedIn to bring your brand to life and make a positive, long-lasting impression. Viveka von Rosen is known internationally as the LinkedIn Expert. She is the author of several published best sellers and a regular source on LinkedIn for prestigious news outlets such as Forbes, Money Magazine, Fast Company,,, and CNN. View her profile at

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