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Uniquely You: Building a Winning Personal Brand

Want to make the most out of YOUR brand, stand out from the crowd, and achieve professional success? Unearthing your personal brand allows you to grow your network, secure unique opportunities, and build your client/revenue base.

Actively crafting and communicating your brand message will yield success throughout your career. Your personal brand follows you tirelessly, and it is informed by everything you post, write, photograph, pin, like, and tweet. To thrive in today’s fiercely competitive and complex environment, you can't leave your personal brand to chance. Instead, to achieve your professional goals and be on top of a decision maker’s short list, you have to make a name for yourself.

Learn how to strategically take control of your message and begin to articulate your value or “wow” factor.

Speaker Bio:
In the world of branding, few experts possess the savvy and instinct of Stacey Cohen. A TEDx speaker and award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Cohen specializes in finding, cultivating and perfecting brands.

Cohen is a sought-after speaker, author and panelist in the realm of personal branding. A staple at industry conferences, Cohen is also a blogger at The Huffington Post and has been featured in Entrepreneur, Forbes, Crain’s, Sales & Marketing and a suite of other national publications. She is Founder, President and CEO of Co- Communications, a full-service marketing and communications agency.. Since 1997, Cohen has coached individuals and businesses across a range of industries — from arts and real estate to hospitality and luxury — and expertly positions their narratives in fiercely competitive markets.
Stacey holds a B.S. from Syracuse University, MBA from Fordham University and recently completed a certificate program in Media, Technology and Entertainment at NYU Leonard Stern School of Business.
Recorded Jan 16 2019 62 mins
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Stacey Cohen
Presentation preview: Uniquely You: Building a Winning Personal Brand

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    Want to make the most out of YOUR brand, stand out from the crowd, and achieve professional success? Unearthing your personal brand allows you to grow your network, secure unique opportunities, and build your client/revenue base.

    Actively crafting and communicating your brand message will yield success throughout your career. Your personal brand follows you tirelessly, and it is informed by everything you post, write, photograph, pin, like, and tweet. To thrive in today’s fiercely competitive and complex environment, you can't leave your personal brand to chance. Instead, to achieve your professional goals and be on top of a decision maker’s short list, you have to make a name for yourself.

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    In the world of branding, few experts possess the savvy and instinct of Stacey Cohen. A TEDx speaker and award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Cohen specializes in finding, cultivating and perfecting brands.

    Cohen is a sought-after speaker, author and panelist in the realm of personal branding. A staple at industry conferences, Cohen is also a blogger at The Huffington Post and has been featured in Entrepreneur, Forbes, Crain’s, Sales & Marketing and a suite of other national publications. She is Founder, President and CEO of Co- Communications, a full-service marketing and communications agency.. Since 1997, Cohen has coached individuals and businesses across a range of industries — from arts and real estate to hospitality and luxury — and expertly positions their narratives in fiercely competitive markets.
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Dream. Rise. Lead
We hear the term “innovate” constantly in discussions on strategy, product development, and operations, but what about when it comes to ourselves and our careers? In the always-changing professional environment, there is only one way to get to reach new HERizons: taking the plunge and innovating in your own career.

HERizonInsights offers interactive virtual events featuring experts who provide valuable insights on the issues that matter most to professional women.

Topics will cover current challenges facing women in the workplace, and the series will offer something for everyone, whether you want to develop your corporate career or launch, build, and promote your own business.

Speakers will field questions during each 60-minute session, sharing insights, offering real-life examples of success, and giving practical, actionable advice and guidance.

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