Why B2B channel organizations need PRM even if they already have CRM

Presented by

Tim Harmon, Managing Director, Nuvello, Laz Gonzalez, Chief Strategy Officer, Zift Solutions

About this talk

In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM (Professional Risk Manager). Watch live and learn: - How changes in the channel landscape have created higher demand for PRM Why B2B channel organizations need PRM even if they already have CRM and/or SFA in place - Key components and operational processes required to “start smart” with PRM - Best practices for partner recruitment, onboarding, shortening time-to-revenue and measuring performance with PRM - Why integration and prioritization matters when it comes to PRM and CMM

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Zift Solutions increases channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight and global channel support. Leading channel marketing organizations around the world leverage our cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.