Hi [[ session.user.profile.firstName ]]

Why B2B channel organizations need PRM even if they already have CRM

In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM (Professional Risk Manager).

Watch live and learn:

- How changes in the channel landscape have created higher demand for PRM
Why B2B channel organizations need PRM even if they already have CRM and/or SFA in place
- Key components and operational processes required to “start smart” with PRM
- Best practices for partner recruitment, onboarding, shortening time-to-revenue and measuring performance with PRM
- Why integration and prioritization matters when it comes to PRM and CMM
Recorded Jun 15 2017 53 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Tim Harmon, Managing Director, Nuvello, Laz Gonzalez, Chief Strategy Officer, Zift Solutions
Presentation preview: Why B2B channel organizations need PRM even if they already have CRM

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • How Cisco Leveraged Analytics to be More Effective with Channel Partners Recorded: Jul 25 2017 48 mins
    Chad Reese, Director, Partner Digital Marketing, Cisco, Laz Gonzalez, Chief Strategy Officer, Zift Solutions
    Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy.

    Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco share:

    •Disruptive forces in the channel and how to anticipate them
    •Integrated marketing programs Cisco is delivering to partners
    •Leveraging data and analytics to be more effective with channel partners
    •Best practices in content marketing
    •ROI expectations when marketing through partners
  • Automation Fusion: Blending Platforms to Drive Channel Revenue Recorded: Jul 12 2017 63 mins
    Maria Chien, SiriusDecisions. Kevin Espinosa, Caterpillar, David Johnson, Oracle Marketing Cloud, Laz Gonazles, Zift Solution
    Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.

    In this webinar, the all-star panel will discuss:

    • Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
    • How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
    • What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
    • How to support both high touch and low touch channel partners (while keeping your sanity)
    • Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
  • Aligning Technology with Channel Sales and Marketing Best Practices Recorded: Jun 28 2017 29 mins
    Maria Chien, Channel Marketing Strategies, SiriusDecisions, Laz Gonzalez, Chief Strategy Officer, Zift Solutions
    Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:

    • The top 5 priorities for channel marketing leaders
    • Aligning channel marketing efforts with corporate goals
    • Best practices for demand creation, partner enablement and functional development
    • How to solve integration challenges undermining channel program success
  • Why B2B channel organizations need PRM even if they already have CRM Recorded: Jun 15 2017 53 mins
    Tim Harmon, Managing Director, Nuvello, Laz Gonzalez, Chief Strategy Officer, Zift Solutions
    In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM (Professional Risk Manager).

    Watch live and learn:

    - How changes in the channel landscape have created higher demand for PRM
    Why B2B channel organizations need PRM even if they already have CRM and/or SFA in place
    - Key components and operational processes required to “start smart” with PRM
    - Best practices for partner recruitment, onboarding, shortening time-to-revenue and measuring performance with PRM
    - Why integration and prioritization matters when it comes to PRM and CMM
Making Channel Marketers’ Lives Easier
Zift Solutions increases channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight and global channel support.

Leading channel marketing organizations around the world leverage our cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Why B2B channel organizations need PRM even if they already have CRM
  • Live at: Jun 15 2017 5:00 pm
  • Presented by: Tim Harmon, Managing Director, Nuvello, Laz Gonzalez, Chief Strategy Officer, Zift Solutions
  • From:
Your email has been sent.
or close