Aligning Technology with Channel Sales and Marketing Best Practices

Presented by

Maria Chien, Channel Marketing Strategies, SiriusDecisions, Laz Gonzalez, Chief Strategy Officer, Zift Solutions

About this talk

Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail: • The top 5 priorities for channel marketing leaders • Aligning channel marketing efforts with corporate goals • Best practices for demand creation, partner enablement and functional development • How to solve integration challenges undermining channel program success

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Zift Solutions increases channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight and global channel support. Leading channel marketing organizations around the world leverage our cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.