Automation Fusion: Blending Platforms to Drive Channel Revenue

Presented by

Maria Chien, SiriusDecisions. Kevin Espinosa, Caterpillar, David Johnson, Oracle Marketing Cloud, Laz Gonazles, Zift Solution

About this talk

Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations. In this webinar, the all-star panel will discuss: • Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing? • How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations? • What are real, actionable steps you can take when working with channel partners who are less marketing savvy? • How to support both high touch and low touch channel partners (while keeping your sanity) • Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers

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Zift Solutions increases channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight and global channel support. Leading channel marketing organizations around the world leverage our cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.