How Cisco Leveraged Analytics to be More Effective with Channel Partners

Presented by

Chad Reese, Director, Partner Digital Marketing, Cisco, Laz Gonzalez, Chief Strategy Officer, Zift Solutions

About this talk

Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy. Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco share: •Disruptive forces in the channel and how to anticipate them •Integrated marketing programs Cisco is delivering to partners •Leveraging data and analytics to be more effective with channel partners •Best practices in content marketing •ROI expectations when marketing through partners

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Zift Solutions increases channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight and global channel support. Leading channel marketing organizations around the world leverage our cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.