Fraud in retail & e-commerce – who is in the bonus really?

Presented by

Yury Rakov, Presales Manager, Kaspersky

About this talk

Loyalty programs are commonplace for any major online store. While they are quite costly for companies, they still remain an efficient way to attract and retain customers. At the same time, they are a tidbit for online scammers who abuse loyalty programs for financial gain, forcing the company to lose revenues and potential customers. Why join the loyalty program and slowly accumulate points if you can go to a public forum on the Internet and buy a 25-50% discount in the same online store for a penny? We will look at this and other online fraud cases in our webinar, and also share how to deal with them.

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