Business Value: Top 5 Best Practices for Enhancing Your Digital & Sales Dialogue
IDC research has shown that 90% of large organizations have deployed IT initiatives in support of digital transformation. Demand for technology that accelerates digital transformation is here today and growing. Companies unable to take advantage of this trend may be gone in five years.
Join IDC Sales Enablement on Wednesday January 24th at 2 PM EST for a 1-hour free webinar on how to leverage business value and ROI tools and marketing material to help enhance your sales and online conversations.
In this session, Randy Perry, Vice President of IDC's Business Value Strategy Practice, and Nancy Selig, Vice President of IDC's Interactive Platforms Services, will offer best practices on the following areas:
• Provide research-based content – Tie your technology solutions to improving business outcomes and business performance
• Integrate your sales and marketing activities to deliver a compelling business value case
• Leverage new interactive tools - 80% of the buyers' journey is done on line
• Improve customer experience with targeted personalized programs and content
• Differentiate your message – everybody is talking Digital Transformation, what’s your unique story?
RecordedJan 24 201846 mins
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Innovation Accelerators such as Artificial Intelligence, Internet of Things, Augmented & Virtual Reality and other emerging technologies are drawing unique opportunities and challenges across European vertical markets, with multiple digital use cases unlocking new technology scenarios for companies.
In this IDC web conference Gabriele Roberti and Andrea Siviero from the IDC European Customer Insights & Analysis team will discuss the combination of these emerging technologies and the leading disruptive use cases across European industries, such as professional services, retail, healthcare and others, answering questions such as:
Andrea Sangalli, Research Director and Ornella Urso, Research Analyst, IDC Retail Insights
Retailers are now offering their customers real-time (anytime) contextual experiences whether they are online or offline (everywhere). Leading brands are engaging with consumers and discovering what products and services they might need or like. Voice assistants and image recognition are some of the disruptive technologies that are radically changing the retail sector and, after years of change, retail is now all about “commerce everywhere.” Brands are reaching out to their customers through multiple interfaces rather than channels, and they can do it from any location or space and at any time. In this webinar, IDC Retail Insights analysts will share insights on Commerce Everywhere Retail Business Models and what that means for retailers.
Gerry Brown, Customer Experience Research Director, IDC Europe
In this short webcast we discuss 'what makes technology buyers trusting and loyal to tech vendors'? IDC surveyed 350 senior-level technology buyers in medium and large enterprises to find out how tech vendors can improve their sales and marketing processes. The answers are both surprising and shocking, making this webinar a must-see for tech vendor sales and marketing professionals alike. We also suggest pragmatic actions that tech vendors can take to increase sales conversions and reduce customer churn.
Maggie Slowik, Senior Research Analyst, Lorenzo Veronesi, Research Manager, IDC Manufacturing Insights
The manufacturing industry is changing faster than ever, with digital transformation (DX) underway at most manufacturers, and this is set to continue as organizations begin to feel the benefits that come with it. In the past, manufacturers have been focused on productivity improvements (how to achieve more with less), but that is no longer the best measure of success.While efficiency gains are an important objective, forward thinkers are resetting their focus on innovation, the transformation of entire business models, and moving into adjacent markets. This market-disrupting shift is a common theme in IDC’s 2019 manufacturing predictions, which create a framework for IT and line-of-business executives to plan and execute technology-related initiatives in the years ahead.
Keith Kmetz and Tim Greene of IDC's Hardcopy Solutions Team
IDC’s 3D printer analysts will discuss the latest research that examines the companies, applications, and market developments that are the most interesting “ones to watch” in the 3D printing industry. This Web conference will offer a comprehensive analysis across the industry, including the impact on printer hardware, materials, service providers, and much more. The insights provided are expected to have significant ramifications for today’s 3D printer market as well as for future market opportunities.
The European vertical market digital scenario is more vibrant than ever, – with some industries that are on the edge of technological change, and others that are rapidly catching-up and showing interesting pockets of growth.
In this IDC Web Conference Angela Vacca and Giulia Carosella from the IDC Customer Insights and Analysis team will discuss how European industries, such as transportation, finance, public sector and others, are ripe for the 2019 digital evolution, answering questions such as:
•What are the key vertical trends that are driving IT spending in Europe?
•How to spot technology hypergrowth pockets?
•What is the digital disruption ‘butterfly effect’, and how will it affect European industries?
Our webinar will help you improve your vertical go-to-market strategy and tactical planning, – highlighting what is under the spotlight for European industries, learning about real-life examples, and charting out a successful vertical digital roadmap for 2019.
Andrea Sangalli, Giulio Raffaele, Ornella Urso, IDC Retail Insights
IDC sees advancement in terms of digital transformation maturity for European retailers. Customer experience personalization is the trigger, and the commerce platform is an essential enabler, of retail innovation. In order to explore this broad and complex reality of European retail, in this IDC FutureScape presentation, the IDC European Retail team discusses the key predictions that will impact line-of-business executives and IT professionals in the European region over the next one to five years.
In particular, during the 2019 version of the Webinar, IDC Retail Insights will address the following questions:
•What will be the main differences, across European countries and retail segments, in terms of business priorities and investment plans?
•What drives innovation and digital transformation in the European retail industry?
•What will happen in the adoption of the retail commerce platform in Europe, compared to the global peers?
•How do retailers plan to differentiate customer experience personalization?
•How are retailer organizations using innovation accelerators i.e. IoT, Artificial Intelligence, 3D, Robotics, VR/AR, and Blockchain?
After years of customers evaluating the case for IoT, the market is now entering a critical phase with European IoT spending expected to reach $159 billion in 2019.
We are experiencing a dichotomy scenario across European IoT adopters: while we are starting to see a few advanced IoT users leveraging IoT technologies in full swing, there are still a large portion of users struggling to prove and replicate initial pilots and proof of concepts.
Join us for this complimentary webcast to better understand the pulse of the European IoT community, hear about interesting European successful case stories and discover those trends and topics, such as Edge Computing and Artificial Intelligence, that will characterize the IoT landscape evolution in 2019.
The pace of change in the telecoms industry continues to accelerate. Telcos find themselves up against new forms of competition as the underlying infrastructure is virtualised and cloudified. They have to address successive waves of new technologies such as 5G, SDN, IoT, AI and edge. And they need to transform their operations and processes to adapt to the digital environment.
Join us for this complimentary webcast to understand what telcos in Europe will face in 2019 and how they should respond.
CIOs and IT organizations across Europe are challenged to support business units with modernization initiatives as they respond to persistent challenges and opportunities in the digital era.
The ability to accelerate transformation of application estates will be one of the most critical business objectives for organizations in the next half decade. Enterprises failing to transform digital/application creation ability in that timeframe risk closure.
While change is hard, enterprises in Europe realize that futureproofing application development and deployment capabilities demands willpower, strategic investment and cultural adjustments.
The next phase of enterprise transformation requires organizations to modernize existing applications without undermining current functionality while building new applications that are cloud native. As part of this process, companies must adopt modern development and deployment practices that accelerate application delivery, address the challenges of talent shortage and developer re-skilling, and understand the rising role and options for AI.
This IDC webcast will discuss:
•IDC’s predictions for the DevOps, Developer and the Cloud Platform market in Europe and detail about how quickly critical industry changes will take root.
•Valuable insights and learnings from the IDC European DevOps, Developer and Cloud Platform Survey
•Essential guidance for European enterprises in accelerating application delivery and therein the pace of digital innovation
Digital transformation is a key strategy for every company of size across Europe, as organizations look to remain relevant and competitive in the age of digital business. IDC finds that AI is a key enabler of that transformation, allowing businesses to reimagine processes, services and value propositions to customers. Yet while the focus on customers is as strong as ever but as experience matures, European companies are increasingly looking to AI to drive internal process improvement as well as improve customer experience.
In this IDC Web Conference, Neil Ward-Dutton, VP of AI and DX European Research Practices, and Andrea Minonne, Research Analyst for IDC's Customer Insight & Analysis team, will discuss the transformative power of AI for European companies, drawing on IDC's qualitative and quantitative research and examples to discuss what are the top drivers and barriers, which are the key use cases, technology and industry adoptions trends across Europe.
IDC Canada's Lars Goransson and Tony Olvet present our key technology predictions for Canada that will impact every enterprise's ability to grow and compete over the next 18-36 months.
This 45-minute webcast will unveil 10 key predictions across three main themes: business innovation, accelerated infrastructure, and the future of work. From artificial intelligence (AI) and the Internet of Things (IoT), to cybersecurity and digital identities, technology continues to shape business in every sector of the economy. How will these IT trends impact your organization and your customers?
IDC’s predictions web conferences provide the vision and insight needed to navigate the rapidly changing landscape. We will draw on IDC’s industry-defining research as a foundation of our outlook and guidance to business and technology leaders in Canada.
Ivano Ortis, Vice President, IDC and Giulio Raffaele, Senior Research Analyst, IDC Retail Insights
90% of retailers worldwide don't have a defined innovation strategy and are executing an opportunistic innovation approach. The opportunity for retailers is embracing business model innovation at scale, while delivering profitable growth for commerce everywhere operating models. Listen to this IDC webinar, where our analysts share how retailers can advance in their journeys towards innovation excellence. The webinar focuses on the essentiality of developing a retail innovation culture that leads business model innovation strategies, is enabled by organizational and process transformation, and is fundamentally delivered at speed through retail commerce platforms.
Nino Giguashvili, Senior Research Analyst, IDC Health Insights Europe
The rapidly approaching deadline in the European Union's Falsified Medicines Directive (FMD) for drug serialization and traceability is currently the top concern of life science companies supplying pharmaceutical products to European markets.
European life sciences companies need to act immediately, and invest in serialization and information management solutions to avoid delays in compliance and the related penalties. However, they can (and should) take a more proactive approach to compliance-triggered digital investments, and capitalize on this opportunity to upgrade their digital systems and operations and derive longer-term business value for their supply chains.
In this webinar, an IDC Health Insights analyst will discuss the imperatives for digital transformation in European supply chains and the broader potential of the 3rd platform and innovation accelerator technologies to help life science companies achieve "smart compliance," and turn their supply chains into a source of competitive advantage through the adoption of IDC's STAR(S)2 approach.
About the Speaker:
Nino Giguashvili is Senior Research Analyst for IDC Health Insights Europe. Her core research covers ICT developments in the healthcare and life science industries of the region, analyzing key technology and business issues facing healthcare and public health organizations, pharmaceutical companies, and their ICT vendors, and offering in-depth insights into the primary factors shaping the industry in the region. She advises industry organizations and ICT vendors on planning and implementing effective digital health transformation initiatives to drive business innovation.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.
IDC Sales Enablement Best Practices SeriesRandy Perry, VP, Business Value Strategy Practice & Nancy Selig, VP, Interactive Platforms Services[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]45 mins